{"id":735,"date":"2021-02-04T06:02:51","date_gmt":"2021-02-04T06:02:51","guid":{"rendered":"https:\/\/jsmania.cn\/home\/?p=735"},"modified":"2021-05-07T14:44:43","modified_gmt":"2021-05-07T14:44:43","slug":"collection-wechat-design","status":"publish","type":"post","link":"https:\/\/jsmania.cn\/home\/collection-wechat-design\/","title":{"rendered":"Collection: WeChat Design"},"content":{"rendered":"\n<p>When I became a junior designer in 2017, I spent lots of time on social retainers. I enjoyed working on multiple brands at the same time. Plus, it was very satisfying to see fresh work go live in just a few days &#8211; sometimes hours! <\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<blockquote class=\"wp-block-quote\"><p>Apple (2020)<\/p><cite>My first 100,000+<\/cite><\/blockquote>\n\n\n\n<p>We were invited by Apple&#8217;s WeChat team to create an article about setting up a new iPhone. <\/p>\n\n\n\n<p>Due to the nature of the topic, we prioritised clarity over creativity. Still, it was an utmost pleasure to work with people who created industry benchmark.<\/p>\n\n\n\n<p>The article was published after the first pre-order of iPhone 12. It is also used as training material in Apple Stores.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-video\"><video autoplay controls loop muted poster=\"https:\/\/jsmania.cn\/home\/wp-content\/uploads\/2021\/02\/poster-social-apple-min.jpg\" src=\"https:\/\/jsmania.cn\/home\/wp-content\/uploads\/2021\/05\/social-Apple-v1.mp4\" playsinline><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<blockquote class=\"wp-block-quote\"><p>HSBC Life (2020)<\/p><cite>New record<\/cite><\/blockquote>\n\n\n\n<p>In the heat of COVID-19, HSBC Life invited us to design a campaign, where they would donate to Wuhan on behalf of their readers.<\/p>\n\n\n\n<p>Our solution was simple: fill the bottle, send the screenshot. For each filled bottle, HSBC Life will donate 50RMB to Wuhan.<\/p>\n\n\n\n<p>The reception was enthusiastic. Impressions went all-time high, and the comment area was filled with warm, encouraging words.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-video\"><video autoplay controls loop muted poster=\"https:\/\/jsmania.cn\/home\/wp-content\/uploads\/2021\/02\/poster-social-hsbc-min.jpg\" src=\"https:\/\/jsmania.cn\/home\/wp-content\/uploads\/2021\/05\/social-HSBC-v1.mp4\" playsinline><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<blockquote class=\"wp-block-quote\"><p>Harrods (2019)<\/p><\/blockquote>\n\n\n\n<p>Harrods is luxurious and stylish. They stick to a fixed, modular layout, and it is our job to select the right images that make the design pop.<\/p>\n\n\n\n<p>This is our answer \ud83d\udc47\ud83c\udffc\ud83d\udc49\ud83c\udffc<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-video\"><video autoplay controls loop muted poster=\"https:\/\/jsmania.cn\/home\/wp-content\/uploads\/2021\/02\/poster-social-harrods-min.jpg\" src=\"https:\/\/jsmania.cn\/home\/wp-content\/uploads\/2021\/05\/social-Harrods-v1.mp4\" playsinline><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns\">\n<div class=\"wp-block-column\">\n<blockquote class=\"wp-block-quote\"><p>Heathrow (2019)<\/p><\/blockquote>\n\n\n\n<p>Heathrow is bold and playful, happy to embrace any addition to their symbolic purple.<\/p>\n\n\n\n<p>This article is about cosmetics. While I am in no way an expert in this field, I did my best to make it delightful and interactive.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column\">\n<figure class=\"wp-block-video\"><video autoplay controls loop muted poster=\"https:\/\/jsmania.cn\/home\/wp-content\/uploads\/2021\/02\/poster-social-heathrow-min.jpg\" src=\"https:\/\/jsmania.cn\/home\/wp-content\/uploads\/2021\/05\/social-Heathrow-v1.mp4\" playsinline><\/video><\/figure>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>When I became a junior designer in 2017, I spent lots of time on social retainers. I enjoyed working on multiple brands at the same &hellip; <\/p>\n","protected":false},"author":1,"featured_media":905,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[13,5],"tags":[],"_links":{"self":[{"href":"https:\/\/jsmania.cn\/home\/wp-json\/wp\/v2\/posts\/735"}],"collection":[{"href":"https:\/\/jsmania.cn\/home\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/jsmania.cn\/home\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/jsmania.cn\/home\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/jsmania.cn\/home\/wp-json\/wp\/v2\/comments?post=735"}],"version-history":[{"count":54,"href":"https:\/\/jsmania.cn\/home\/wp-json\/wp\/v2\/posts\/735\/revisions"}],"predecessor-version":[{"id":895,"href":"https:\/\/jsmania.cn\/home\/wp-json\/wp\/v2\/posts\/735\/revisions\/895"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/jsmania.cn\/home\/wp-json\/wp\/v2\/media\/905"}],"wp:attachment":[{"href":"https:\/\/jsmania.cn\/home\/wp-json\/wp\/v2\/media?parent=735"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/jsmania.cn\/home\/wp-json\/wp\/v2\/categories?post=735"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/jsmania.cn\/home\/wp-json\/wp\/v2\/tags?post=735"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}