Dulux: Map the Experience

We were commissioned to create a TVC for Dulux’s new kid’s paint. As a digital agency, we had more to offer. Instead of a simple TVC, we aimed at a full channel campaign.

---

A digital experience that educates

As a UX/UI designer, I was asked to mock up a lightweight game in the form of a WeChat Mini App. In addition to selling safe paint, Dulux wanted to help parents identify other potential risks in their home; for this purpose, we demo’ed a ridiculously dangerous virtual room.

---

Robust execution

The pitch was approaching, there was no time for revisions – I must ensure the first submission impresses. In just 3.5 days, I completed the full UX/UI and the animation. That includes 1 landing screen, 1 instruction screen, 3+1 theme screens, and 1 CTA screen, playing seamlessly together in one single demo.

Highlights

• The character is customisable – each character has his or her own Dulux colour
• To ensure every user can play through to the end, I added the hint function
• In the end, we drag the paint box to the wall, indicating the paint is applied and the room is finally safe

---

So, did you guys manage to sell it?

Unfortunately, no. The client told us they only wanted a TVC… Still, I do not regret spending that 3.5 days. It was an intriguing little project, and I enjoyed working alongside a talented, supportive and responsive team.

---