yuan When I became a junior designer in 2017, I spent lots of time on social retainers. I enjoyed working on multiple brands at the same time. Plus, it was very satisfying to see fresh work go live in just a few days – sometimes hours!
Apple (2020)
My first 100,000+
We were invited by Apple’s WeChat team to create an article about setting up a new iPhone.
Due to the nature of the topic, we prioritised clarity over creativity. Still, it was an utmost pleasure to work with people who created industry benchmark.
The article was published after the first pre-order of iPhone 12. It is also used as training material in Apple Stores.
HSBC Life (2020)
New record
In the heat of COVID-19, HSBC Life invited us to design a campaign, where they would donate to Wuhan on behalf of their readers.
Our solution was simple: fill the bottle, send the screenshot. For each filled bottle, HSBC Life will donate 50RMB to Wuhan.
The reception was enthusiastic. Impressions went all-time high, and the comment area was filled with warm, encouraging words.
Harrods (2019)
Harrods is luxurious and stylish. They stick to a fixed, modular layout, and it is our job to select the right images that make the design pop.
This is our answer 👇🏼👉🏼
Heathrow (2019)
Heathrow is bold and playful, happy to embrace any addition to their symbolic purple.
This article is about cosmetics. While I am in no way an expert in this field, I did my best to make it delightful and interactive.
